This 12-year-old off-grid solar company tasked us with launching their first integrated RV solar system, REGO. Our first task was to create a campaign idea called “REady to GO” that emphasized the plug and play nature of the REGO system and addressed one of the biggest impediments to uptake of DIY RV system projects: the installation time. Through an integrated approach that include PR and direct sell through their website we launched REGO with success. We created an interactive website that highlighted not only the unique features of the REGO system but also influencer stories of successful installations and experiences on the road with the system. Additionally, we created collateral material that brought together disparate products to create plug-and-play solutions across the portfolio.