About Ted

To me, creative should turn heads and change minds, and successful creative inspires people to tell a brand’s story on its behalf. I have over two decades of NYC agency experience across all disciplines and have worked in virtually every sector. My passion is building brands with a distinct point of view and point of purpose. I particularly enjoy the health and wellness and sustainability categories and any brands that make a positive impact on the daily lives of humans everywhere.

Whether working on branding, concept development, social capaigns or internal programs for companies large and small, I’m just as focused on using creativity as a vehicle to communicate a reason to believe in a product, as I am about cultivating a reason to belong to a brand’s purpose. My work has always fostered meaningful connections between brands or companies and those they want to attract.

Some of the brands I’ve touched:

Guinness, Johnnie Walker, NFL, Crown Royal, Celebrity Cruises, Intercontinental Hotel Group, Novartis, Merck, Burt’s Bees, Schick, P&G Beauty, Ford, Heinenken, Coty, J&J, Red Stripe, Cadbury, Holistic Select, and more.

Areas of Expertise

Creative Direction, Integrated Marketing,
Concept Development, Branding, Campaign Development, Digital Advertising and Content Creation, Creative Team Management