Supplements brand Movita (owned by Tanya Lewis Lee) engaged us to create a paid social media campaign targeted to African American women with the goal of getting Movita on the shelves of all CVS stores in the northeast. We tapped into African American women's goal of total wellness and longevity. We wanted them to feel seen in a category that doesn't pay enough attention to this audience. Through a series Instagram and Facebook ads we were able to increase visibility of Movita in the region and increased conversion by triple digits over the course of a three-month period.