SCHOLASTIC: OPEN A WORLD OF POSSIBLE

Working with the agency we created “Open a World of Possible”, a brand initiative created to reach out to teachers, parents, and children across all of Scholastic’s books, magazines, digital, instructional materials and customer service for schools and families in the US and throughout the world. Scholastic invited people to join the conversation and connect with peers, influencers and celebrities through their social media channels using #SharePossible. Through the ongoing initiative, Scholastic has successfully fostered conversations for teachers, parents, and children to share ideas and advice about simple ways to incorporate independent reading into busy classrooms and family time.