With iconic brands like Babalot and Wilson being used by high-profile players, Prince was in danger of being seen as your grandpa's racquet. So, we took the brand out of country clubs and put it into the hands of the next generation. Developing a new brand positioning, “Who’s Next.” Through creative strategy, design, and content creation, we re-imagined their communications platform. One that connects with Gen Z consumers through authentic storytelling and benefits beyond function. We created brand experiences through live workshops, social media, video content, advertising and in-store merchandising. This re-branding differentiated Prince and built a community of next generation brand ambassadors.